'I've been doing things my own way since day one.'

The moment you'll change that, will probably the same moment I will unfollow you.

As usual, a great piece of writing, and as always also a refreshing way to look at things.
Like you have said more than once; people want to (and should) be entertained in a way that they become consumers. Consumers with a reason to look, come back again and stay.

(don't know who is Paul you mention at the end, but sorry for the loss)