I disagree with this. The main motivator for most forms of concrete effort is money itself. We see this with all platforms that scaled, everything from Roblox to Facebook. When you're embedding money into a platform and then telling people not to think of it as an incentive, you're asking them to do doublethink. It doesn't work. Clearly the financial incentive is part of it. The only way to remove it would be to remove Hive. So then we must go in the opposite direction, and make it something that people feel they can live off (or at least supplement themselves with) or use as a savings vehicle.
The only way for that to happen is that the content has to go beyond being used just by other content creators. Think of Youtube. What if the only people watching videos were other youtube content creators? Would that be a successful platform? So it comes down to usability, attractiveness, and scale. But yeah, the financial incentive is embedded in the Hive itself. It is Hive.