ads revenue is not really a lot. I dont think much can be gain from there.
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I guess you're talking about the current ad revenue. I'm talking about different thing, as I provided examples of Google and Facebook. If you still say it's small, then it's just like chicken or the egg. Because there is no ad-revenue sharing, there are not many fantastic authors.
Surely you could estimate per user ad revenue that would provide useful comparisons to Youtube and Facebook. We're not very comparable to either platform in user numbers.