So what's the alternative to going up? As it stands it may not be viable for some projects to continue as people have to pay their bills. Some have invested years and a lot of money. I've put some money in and so may be running at a loss overall. I can survive that and Hive matters more to me than just money. I have not found a community like this anywhere else.
We've failed at so many things and it's not just the DHF or proposals or marketing. Even the name may have held us back as some have pointed out. I am not a marketing guy and not that into finance, but I like the people and the technology of Hive.