Worth mentioning "Support my patreon" is said all day online to millions of people. Take that 100k, have people saying "Support my Hive thing," forever. The Brands end up marketing this place, for free.

Brand says, "Support OUR community on Hive" to their audience. aka: Paradigm shift

Guess who's in their audience? Other brands that don't even exist on Youtube. They come build their communities for their markets. aka: Snowball effect.

Spending $100,000 to recruit random creators into topic-based communities that have no audience won’t pay off — it will just increase losses because those creators won’t generate revenue.