First, Welcome to Project.Hope :D
Marketing is an essential part of the business. If you want to expand or make a business known, you need to have a good marketing strategy and that's where most businesses that start here in my country fail. Obviously, meeting the three E's of marketing requires investing a lot of capital and apparently it is not enough if you do not have good marketing event management. I guess this type of event is only oriented to the general public, isn't it? The public that has the capacity to acquire the products you sell.
Thanks for sharing :)