It is such a bizarre thing that happened to gaming. I wonder if they will ever teach about it in school or just act like it never happened 😅
I literally stopped playing xboxlive because they started doing political advertising vs telling me what games I am most interested in... 🤦♂️
Those people at the top and investors like blackrock want to efect what they call "top down change" and "behaviour changes in the consumer" and they did it, the consumer changed, changed from buying to not buying heehehhe
I am not sure about BlackRock on this particular issue. I know most of the voting that happens for companies is because people with a 401k delegate voting power to the people managing their money. I would assume most of BlackRock's voting power in the board room is because they are managing other people's funds but I have not looked too much into it.
BlackRock's ESG framework (formalized ~2018) pressured portfolio companies like Ubisoft to prioritize diversity, equity, and inclusion (DEI) for better scores and capital access. A leaked Ubisoft internal memo explicitly tied DEI efforts to attracting ESG investors like BlackRock, urging employees to report online criticism and avoid debates on diversity to maintain "high ESG scores." Ubisoft's CEO outlined a 2023 roadmap to overhaul hiring/promotions for DEI, targeting 80% team leader and 50% dev replacements.
Ownership is around 10% bR and some more is vanguard.
On this article you can read about them backpeddling on the DEI stuff, a sign that is was an item
This is pervasive across all aspects of modern culture, despite the rejection, a small minotiry keeps imposing this turds on us all.
Cheers m8