BlackRock's ESG framework (formalized ~2018) pressured portfolio companies like Ubisoft to prioritize diversity, equity, and inclusion (DEI) for better scores and capital access. A leaked Ubisoft internal memo explicitly tied DEI efforts to attracting ESG investors like BlackRock, urging employees to report online criticism and avoid debates on diversity to maintain "high ESG scores." Ubisoft's CEO outlined a 2023 roadmap to overhaul hiring/promotions for DEI, targeting 80% team leader and 50% dev replacements.

Ownership is around 10% bR and some more is vanguard.

On this article you can read about them backpeddling on the DEI stuff, a sign that is was an item

https://www.smashjt.com/post/blackrock-emails-entire-company-w-massive-dei-reversal-video-game-industry-braces-for-impact

This is pervasive across all aspects of modern culture, despite the rejection, a small minotiry keeps imposing this turds on us all.

Cheers m8