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RE: Ubisoft shares continue to collapse after announcements of cuts and closures: from a total value of $11 billion in 2018 to just $600 million today

in TradFi5 days ago

I been looking at it and pondering if it would be worthy to get some of this. The issue is how valuable this IP's are, it is obvious with the expasion of gaming looking at a stock shrinking means there are clear problems with the company. But it is so easy to resolve, take out the ideology from gaming and things get back on track.

You cannot try and push black samurais, they thems in Veil guard, spitting on your vast male dominated userbase and expect to make money. People want inspiring strong male characters and atractive and well designed females, not self inserts of the queers nature. They dropped the ball hard and this is people voting with their feet fellows!

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Yeah when you start add political decision on games just because it's the trend of the mainstream, customers are going to punish you, a turnaround with a proper game is not something impossible

That's not quite a good mix, right?

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It is such a bizarre thing that happened to gaming. I wonder if they will ever teach about it in school or just act like it never happened 😅

I literally stopped playing xboxlive because they started doing political advertising vs telling me what games I am most interested in... 🤦‍♂️

Those people at the top and investors like blackrock want to efect what they call "top down change" and "behaviour changes in the consumer" and they did it, the consumer changed, changed from buying to not buying heehehhe

I am not sure about BlackRock on this particular issue. I know most of the voting that happens for companies is because people with a 401k delegate voting power to the people managing their money. I would assume most of BlackRock's voting power in the board room is because they are managing other people's funds but I have not looked too much into it.

BlackRock's ESG framework (formalized ~2018) pressured portfolio companies like Ubisoft to prioritize diversity, equity, and inclusion (DEI) for better scores and capital access. A leaked Ubisoft internal memo explicitly tied DEI efforts to attracting ESG investors like BlackRock, urging employees to report online criticism and avoid debates on diversity to maintain "high ESG scores." Ubisoft's CEO outlined a 2023 roadmap to overhaul hiring/promotions for DEI, targeting 80% team leader and 50% dev replacements.

Ownership is around 10% bR and some more is vanguard.

On this article you can read about them backpeddling on the DEI stuff, a sign that is was an item

https://www.smashjt.com/post/blackrock-emails-entire-company-w-massive-dei-reversal-video-game-industry-braces-for-impact

This is pervasive across all aspects of modern culture, despite the rejection, a small minotiry keeps imposing this turds on us all.

Cheers m8

Secrets kept behind closed doors that we'll never know about?

What happened was quite crazy, even considering the volatility of the market itself.

It is always amazing to see brands destroy themselves, i see it like a sign that the public at large can make a serious dent on the reputation of a company no matter what company it is, hoping to see W11 fail and MS taking a hit.

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