In short rarity rarity rarity!!
This is the fundamental item non web3 people like keegs don’t understand.
But I understand, you understand and Dave understands.
After CL all editions were smaller run, but we would argue that still not small enough. With current player base print run needs to be half or 1/4 of CA set.
We do this and we will see price impact.
Yet the trouble is; pack sales is the revenue so if you cut the sales 1/2 or 1/4th revenue is also 1/4th.