I feel like you have the best intentions but are thinking about this in the wrong way. And I'm saying this out of love for this platform.
Content creators just want to create content. Those kinds of questions almost sound like you expect me to become a sales rep for the Steem blockchain in order to be deserving of rewards on Steem.
You know how often I promote YouTube, Twitter, Facebook etc? The answer is never.
Merely posting content on this platform, should be enough to earn rewards on this platform. Steem absolutely will NOT succeed long term if you expect anything more of content creators - they will simply go elsewhere.
If there's any problem here, it's related to the game theory and mechanics of the Steem blockchain.