I think that we all want more. It's a natural feeling to want things. The machine expends it's whole energy trying to keep that treadmill going.
Buy more stuff, work more hours, be more successful. They push consumerism down our throats to sell more money and trap people in that vicious cycle.
The real way to win is to break out of their cycle and set our own path. Get debt free, invest, create revenue streams and free yourself form the corporate rat race. IMO.
Anyone can do it but not everyone has the will power and want to achieve it. I try to grind away without sacrificing the important parts of life to do it. Just use wasted time instead. The early morning, the scrolling time. Make them worthwhile.