Threads feeds are great, they expose even little and new accounts posts on people home's, then with the right post you get traction and it's even better
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Yup. I was having a talk to Claude AI about Threads, and got a reply nicer than I normally have from it. The shortened text by Claude:
What actually drives reach, based on confirmed signals:
- Early engagement speed matters most — 50 likes/replies in the first 30-90 minutes outperforms 100 over a full day.
- Replies matter more than likes. Adam Mosseri himself has said if you're serious about growing, you should reply more than you post — replying to others in your niche puts you in front of their audience organically.
- Images outperform pure text by a wide margin despite Threads being "text-first".
- Specific, concrete captions beat vague ones [give details, even boring, instead of "cute cat"]
- Niche consistency matters — Threads groups accounts by recurring topics/keywords into "topical clusters."
- Ask genuine questions to invite replies.
So some "brigading" in the comments can really be a bonus for us (+ the experience from Reddit).
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