I have noticed that a lot of advertising uses English all around Europe even if it is aimed at a local audience. Is it considered cool? I would think that some regard it as bad for their culture.
I heard some people talking at a station. It was a German couple seeing off their Israeli friend and they were talking English. The Israeli said that all the kids over there want to talk English rather than Hebrew. They must be exposed to so much English online and in music. I will still try to learn other languages anyway.