AB Test: Which landing page should Hive use for its $100K marketing campaign? Reply A or B

vikisecrets in LeoFinance • 3 years ago (edited)

Landing Page ist die Webseite, die die Benutzer als Erstes sehen, wenn sie auf eine Facebook, Twitter oder eine Brave-Werbung klicken.

Die Frage und auch kleine Kontroverse, die sich schon seit längerem auf Hive stellt, ist, ob es okay ist, mehr auf den "Earn Crypto"-Aspekt (Social That Pays) von Hive zu setzen oder ob das Krypto verdienen, so wie in der aktuellen Version der Landing-Page eher in den Hintergrund treten soll.

@ryzeonline hat gestern ein sexy Landing-Page-Mockup hochgeladen, das mehr normale Facebook-User, Blogger und Influencer ansprechen soll und mehr auf das "Social That Pays"-Konzept setzt.

Ich denke, während Blockchain Web 3.0 für mich als Software-Entwickler extrem spannend ist, war es doch ehrlicherweise der "Earn Crypto"-Aspekt, der mich auf Hive (bzw. damals Steem) gelockt hat.

Welche Marketing Botschaft ist euerer Meinung erfolgsversprechender:

Hive (A): Cryptocurrency for Web 3.0

Hive (B): Social That Pays

Umfrage: Bitte stimmt in den Kommentaren ab, welche Landing-Page ihr für die Hive-Marketing-Campaign bevorzugen würdet. Antwortet mit A oder B.

AB Test (Reply A or B)

A (Cryptocurrency for Web 3.0)

@lordbutterfly Current Landing Page

B (Social That Pays)

@ryzeonline Landing Page Mock-Up

English

The Landing Page is the web page that users see first when they click on a Facebook, Twitter or Brave ad.

The question and also small controversy that has been going on for a quit while on Hive is whether it is ok to focus more on the "Earn Crypto" aspect (Social That Pays) of Hive or whether earning crypto should take more of a back seat, as it does in the current version of the landing page.

@ryzeonline uploaded a sexy landing page mockup yesterday that is meant to appeal more to regular Facebook users, bloggers and influencers and focuses more on the "Social That Pays" concept.

I think while Blockchain Web 3.0 is extremely exciting for me as a software developer, it was honestly the "Earn Crypto" aspect that drew me to Hive (or Steem at the time).

Which marketing message do you think is more promising:

Hive (A): Cryptocurrency for the Web 3.0

Hive (B): Social That Pays

Poll: Please vote in the comments which landing page you would prefer for the Hive marketing campaign. Answer with A or B.

Sources

[1] @ryzeonline The Best Hive Marketing EVER (By A Guy Who Hates Marketing) https://peakd.com/hive-189306/@ryzeonline/the-best-hive-marketing-ever-by-a-guy-who-hates-marketing
[2] @ryzeonline High-Res Mockup: https://peakd.com/@ryzeonline/re-vikisecrets-qurgjb
[3] @lordbutterfly Marketing Update 12 / Landing page https://peakd.com/marketing/@lordbutterfly/marketing-update-12-landing-page
[4] 100K+ Biggest marketing campaign in Hive's history has been approved, 50K for ads, 50K for fees, is it worth it? 5 Remarks https://peakd.com/@vikisecrets/100k-biggest-marketing-campaign-in-hives-history-has-been-approved-50k-for-ads-50k-for-fees-is-it-worth-it-5-remarks
[5] OFFICIAL HIVE MARKETING PROPOSAL - "Ignite Visibility partnership" https://peakd.com/@lordbutterfly/official-hive-marketing-proposal-ignite-visibility-partnership

Live your Secrets and Hive Prosper 🍯

xx Viki @vikisecrets

#hive #marketing #crypto #poll #proofofbrain #deutsch

3 years ago in LeoFinance by vikisecrets

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ryzeonline 3 years ago

I appreciate you posting this @vikisecrets , I'll make one minor clarification in case I've confused people...

In my original post I wrote that this was a page for Hive.io -- this was a mistake, a typo, and not my intention. Hive.io is an architecture / protocol / ecosystem that consumers do not care about.

I was actually proposing this as marketing for Hive.Blog (as eventually pointed out by @starkerz ), because Hive.Blog is the public-facing, consumer-friendly social-platform aspect of Hive. Consumers definitely care about this. They are always hungry for a new social platform (TikTok, Clubhouse, whatever new thing.)

Just wanted to clarify this point, because I wrote incorrectly in my original post. 🙏

Much love to you and everyone sharing their thoughts here!

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4 votes

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starkerz 3 years ago

respectfully, @vikisecrets, you are asking a small remaining group of ex-content consumers turned great bloggers whether or not hive blockchain should be marketed as a post and earn system. this question is not going to get a fair answer. in fact, it is not a fair question.

we need to be better at understanding who we are bringing to the landing page and cater for their interests in an automated way. we can do this by understanding where the user came from (where the link was embeded) and auto direct them to a landing page for either of the following:

content consumption (strictly not bloggers or potential content consumers who could become bloggers, this is not what will drive hive forwards in the future) - why do content consumers benefit from hive?
content creators - why do content creators with existing audiences benefit from hive and how do they bring their communities across to benefit from communities and tokens etc
gamers - why do gamers benefit from hive and why should they move
developers - why do gamers benefit from hive and why should they move
defi users
token users
etc etc.

it is easy to identify where these users came from and then serve them landing pages that go straight to their interests.

asking a group of bloggers whether or not hive should be marketed as a blog and earn system will get you one answer and one answer only.

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2 votes

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ryzeonline 3 years ago (edited)

post and earn system.

To clarify, from a marketing/copy/brand-campaign perspective this is no where near what my article was proposing. The marketing message I drafted was much closer to:

"you know the swiping & liking you do for free on FB, YT, IG? ... Well, join Hive and do that for crypto."

Reading my post attentively would hopefully make this abundantly clear.

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