He sold 100 at 0.04 (and received 4 HIVE for that transaction) but he also sold 650 at 0.00000001, and received 0.00006 HIVE for that transaction.
By 'liquidity' I am referring to the small number of tokens available to buy or sell. If just one person decides to sell and there is no BUY wall (as was the case when @scholaris.pob decided to sell) then the price will go to zero, if that person is willing to sell at whatever price he/she can get.