Do we need influencers to promote Hive?

in LeoFinance3 years ago

Do we need influencers to promote Hive.png

The other day I was watching a very interesting webinar between @jongolson and @taskmaster4450. At a point, they were talking about traditional social media influencers and their role in promoting Hive.

In the last months, there were a couple of youtube crypto influencers who came to the blockchain and they started to create content. They posted some articles and got upvoted amazingly by the hive community. However, it had a very little effect on Hive. They hardly even mentioned hive in their posts and videos.

Do we need traditional social media influencers to promote Hive?

When I look at hive and the whole ecosystem around it, I see one big problem. Hive is too complex for traditional youtube and instagram users. At the moment, it's simply not yet ready for this target audience. We are definitely going into the good direction with what is happening but still, hive is a complex world.

Of course it's great to have influencers of traditional social media on hive but I would say these influencers tend to profit from an additional audience here more than hive profits from them and their followers. These influencers want to increase their reach with an additional audience here on hive. They don't really have an interest in promoting a platform that they just discovered themselves.

We have our own influencers already

I see a much bigger potential for promoting Hive through the Hive influencers. Of course they maybe don't have thousands and thousands of followers but they provide at least the same quality content than traditional social media influencers.

The amazing work of our cross platform workers

Some of the hive influencers are not only active on hive. They are active on a series of other blockchain related platforms like publish0x, noise.cash, read.cash, lbry, torum and others.

By being active on these platforms they actually reach an audience that is already educated in terms of blockchain technology. These people are not only interested in crypto, they also know how it works.

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Somebody answering a post on noise.cash where a Vimm live stream was presented

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Again on noise.cash, a user who wants to be part of the CTP community

When I look at their posts on these platforms, I often see comments that ask questions about hive, the dapps, the games. There are also links to posts on Hive and readers tend to follow these links and they land on hive or leofinance. They generate traffic and at the same time, they get a glimpse of the whole ecosystem. The curious ones will take a better look and maybe after a couple of times that they landed on the same platform, they will think that it might be worth to actually create an account.

Growing one Hivian at a time

Until we reach a level where hive is perfectly user friendly and easily understandable, I believe that our cross platform influencers are doing a great job in bringing new users to hive. The more users we get like that, the more the network effect will play and sooner or later this will develop in an exponential growth of the user base for Hive.


Let's connect ! You can find me on these platforms:

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I truly think it is the applications that will attract the users. For example, I joined Splinterlands first and I did not know about HIVE. After learning more information, I enter the HIVE ecosystem but the learning curve is fairly tough. Some users start but leave after they realize they don't get a payout and they don't know some of the useful tools to jump that little gap to the dust threshold.

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You are a very good example on how new users can join the blockchain. The games and dapps work like a magnet and you can start using them without understanding how everything works. If people are interested, they will find out by themselves but it takes quite some time to get familiar with how things work on hive.

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However, it had a very little effect on Hive. They hardly even mentioned hive in their posts and videos.

Hive is a small pond and they can get the same benefits or more if they put their content somewhere else. It's a given that even if they publish content without any direct monetary value, they are still using a platform that has high traffic and makes their time marketing themselves more efficient compared to doing it on Hive where there's a low engagement rate and the learning curve for them and their future target audience maybe steep.

I see a much bigger potential for promoting Hive through the Hive influencers.

I'm 50-50 on this line of thought. I like the idea that people are being rewarded and are doing their best to give back the value to the entire ecosystem by spreading the word, but I've seen enough fair share of well supported people on the platform to turn their backs as soon as they no longer get the value of upvotes/support they think they deserve.

It comes with growth as more competitors for the same content, followers being inactive, and of course just an effect of being too complacent as they know the autoupvotes are coming no matter what they do and so they don't bother stepping up their game. It's multifactorial but those are the top reasons I think matter most. Doesn't happen all the time but it happens.

cross platform influencers are doing a great job in bringing new users to hive.

From experience, I found the targeted 1 on 1 guidance has led me more retention of users from my community than just spreading out the word to a broader audience out there. It's good to see some more people marketing the platform. Even a simple mention about Hive on their outside blog is a portal to our platform long term.

Thanks a lot for this amazing comment!

From experience, I found the targeted 1 on 1 guidance has led me more retention of users

When people have somebody to help them on the way, this is in my opinion the single best way to onboard new users. I've had some experiences in doing that but it worked especially well with people with whom I already had established a certain relationship. I've tried to do it over an online course and there it was more difficult because people expected that I would do and explain everything for them. I think that if people want to join this blockchain, they need to have a certain curiosity because there is so much to learn :-)

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Thanks a lot. The subject just struck a nerve with me. I have seen a lot of promising personalities only to come and go when the price is convenient to them. Even after the community has been giving them a boost more than the average user could get adn in the end it's all just yield farming. Not everyine is this, I'm sure people get tired too.

I avoid talking about this in groups as a group of people only have ideas and no single personality to work with. I mean everyone would be watching everyone so people that never understood the subject would just assume the complicated stuff sorts out eventually. 1 on 1 onboarding gives people more room to be free and feel wanted. It's an inefficient way to on-board compared to mss campaigns but I would rather have high retention than high turn over.

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Well said Achim, and I most certainly agree, we just keep building here from the ground up rather than looking for "leaders" elsewhere, that is what I believe will be the best in the long run.

Hi flax! I miss you buddy... I'm not so active now in HIVE. Due to one person Downvoting my cents of works to zero.

Sorry to hear that.

But don't you worry, I am trying to stand-up again slowly but surely and ignore that background negativity because I really like to write an article and I really miss the people like you in here.

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I think only people who know this platform well can understand what drives us all to build and develop. This mentality is what makes Hive great and that's what we need to promote in an organic way. Thanks for your comment!

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Influence? It's easy for me to be but to promote HIVE, we don't need to be an influencer but we can do share to our file like FB, Twitter etc. In that way, we will be a part to know the site or hive.

Like me, I did put all my effort in HIVE before this bad happens to me? And I realize one thing. My effort is useless if I don't get any cent of support. Especially if someone is Downvoting my post in ZERO. He is a gay from the Philippines with 2 account here and part of the OCD and HIVE WATCHERS.

Take a look this three video that I made for the HIVE for the Filipinos.

  1. What is HIVE.IO
  • How to Withdraw in HIVE
  • Power Up! What, why, and How
  • You did a great job promoting the blockchain with these videos. If each of use is doing this a little, we will get more interest and more people joining the platform!

    Thanks a lot for your comment!

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    Excellent article, and you have a great point about the influencers benefiting from a HIVE audience. I would like to add if every single person on FaceBook came over to HIVE and were active would that not have a positive effect for HIVE? That being said if a celebrity with a huge following came over to HIVE and their followers followed, the effect to HIVE would be a positive effect.

    I totally agree with you that if an influencer came over and takes his follower with him, that would be amazing for Hive. The problem I see at the moment is that these influencers don't really want to change platforms because they might loose a lot of users on the way because it would be too complicated for them to understand hive (at the moment). Therefore they would probably just fork out on hive and create a new audience here.

    Thanks a lot for your comment!

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    Thank you that was very thought provoking, now I have a deeper understanding 😀

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    I get questions on Twitter and publish0x regularly about Hive.

    From a professional point of view, we need more traditional influencers talking about us. However, these influencers are just people like me and you that are trying to get ahead. They'll focus on their brand more than anything else, so there's that.

    However, if we can outrightly employ some, like the marketing roposal suggests will he done through ignite, then I'm down for it.

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    They'll focus on their brand more than anything else, so there's that.

    I agree with you that without incentive, they will do everything to serve their own interests. Which is totally understandable. If they are paid for the job, things are different but on the other hand, I believe that existing users will be able to promote the blockchain better than people who are not familiar with it.

    Thanks a lot for your comment!

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    Fully agree, great article! Basically, we are all influences for Hive, spreading the word on other platforms.

    Each and every article I write and publish to Publish0x will contain at least one link back to Hive/Leofinance. In general, I make sure that all my links always point towards Hive or a Hive project and I think I've brought dozens if not more people to Hive during the last 9 months this way :-)

    we are all influences for Hive

    That's exactly true. Maybe we don't have thousands of followers but we are hustling for our own benefit but by doing so, we work for the development of Hive and I believe that's how it should be :-)

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    Is a good point to consider I don't know if I don't know how things work but I know how to do

    The fact that you understand how the platform works is indeed a huge advantage. But it's not so simply to actually get how everything works. For new people this can be quite a challenge.

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    because I bother individuals who are good I didn't know what they're doing 🤣 but anybody asked me I'm like I don't know it's all like steps and tasks for me

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    Hive is just an exceptional socialmedia with everything well synced to its build. Gradually, we are growing our indigenous socialmedia influencers and I think that's better.

    I totally agree with you. People from within the ecosystem will be able to promote Hive much better than people paid from the outside. We will have our influencers and we will be proud of them :-)

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    We've got a wealth of talent here.

    I'm in the camp of thinking....Influencers can jump on board anytime they want and Hive will support them....But we don't need them.

    Their loss if they don't see where this stuff is headed :)

    I heard this from another user now inactive.

    Influencers will just come for the free meals, we don't need them.

    I agree. Influencers don't lead the wagon, they are part of the wagon while something else gave them the signal to come. Value has to be created first, then retention, and the whole program will just market itself eventually.

    Their loss if they don't see where this stuff is headed :)

    Man if a crypto influencer is not excited by what is happening on this platform, then he don't deserve this title lol

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    Influencers are a good resource but I think if every one of us spread the word, then we can achieve the same result. We need to promote Hive and Leo as much as we can out of here.

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    I think that if everybody just tries to reach out to other people to present content, dapps or games, we will have the best results. It's much better to have 10'000 motivated people each trying to find a couple of new users rather than pay one influencer who is more interested in what he gets paid than in the result of his actions.

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    i may have brought more people via my posts, via noise.cash etc etc in Hive/Leo than those influencers did so :P

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    Man I'm quite sure about that. When I see what you guys are doing on noise.cash or what @khazrakh is doing on publish0x to get readers or referrals for hive games, then I believe this is much more powerful than to have an influencer promoting the thing.

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    !BBH

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    Command accepted!

    Thank you Bradley!

    Because this is such an awesome post, here is a BBH Tip for you. . Keep up the fantastic work