I think where people go wrong is that they don't take ownership silently and just within themselves. I've known many people to make an attempt at ownership buy calling themselves out publically but it turns out they did that for the pity they thought they'd get.
I'm not saying you do that, just an observation. Ownership doesn't need an audience. In your case, your broadcast emails are more likely an acknowledgement and notification of an issue I suppose.
As for the grenade...yeah, it's interesting to see people's reaction to how heavy they can be.