At least it is safe to say that HIVE has marketed itself on its own. I don't know how the cease and desist is going to work on something that is basically without any formal establishment. HIVE is a community effort; not another Steemit.
As for the Canadian miner, they are the "first publicly listed blockchain infrastructure company that bridges blockchain and cryptocurrencies to traditional capital markets" The ticker symbol is TSX.V: HIVE
Official Response From The Blog
HIVE Blockchain Technologies Ltd. (TSX.V:HIVE) (OTCQX:HVBTF) (the “Company” or “HIVE”) announced today that its legal representation has requested that a new blockchain cease and desist from using the name Hive and Hive Blockchain for its new hard fork of the Steem blockchain (the “Blockchain”).[i] [ii]
In response to multiple shareholder inquiries understandably confused by this Blockchain’s announcement, HIVE clarifies that it has no association with this Blockchain. HIVE believes this Blockchain’s use of “Hive” and “Hive Blockchain” is, intentionally or otherwise, confusing with the Company’s brand, which it has used globally over the Internet in relation to its connection with blockchain related goods and services including cryptocurrency. This Blockchain’s use of the same brand in connection with similar goods and services also passes off on the goodwill that HIVE has developed.
I personally had no idea HIVE Blockchain even existed. They somehow have a 62.139 million dollar marketcap and they are running on -225.79% profit margins according to Yahoo Finance. I don't think they will be able to do much with their financial situation and the unique nature of HIVE community. However, here is the important part:
“As an early leader in the blockchain sector, we have invested significant amounts of money in developing our brand and educating the capital markets on blockchain technology and cryptocurrencies,” explained Frank Holmes, Interim Executive Chairman for HIVE. “We are a strong supporter of innovation within blockchain technology, and we have no issue with the proposed blockchain beyond its name, nor do we have any opinion on its reported dispute related to Steem. However, for legal reasons, we have no option but to seek to protect our interests, dispel the ongoing confusion and avoid any potential damage to our reputation. We are hopeful this can be easily resolved with a name change. Any continued usage by the Blockchain will only evidence an intentionally predatory, misleading and fraudulent strategy.”
Disclaimer: I'm not a lawyer
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