Number (v) is the question I think you all need to ask yourselves and if you don't have a clear answer you need to devise a system to get some sort of objective feedback to determine if you're spending resources on a problem that's not as much of a problem as it might seem or even if it is a problem if this is the solution people even want.
ie. some sort of poll or questionnaire that is "featured" and ideally curated so people are incentivised to participate.