You do realize that a number of big accounts didn't buy their stakes, right?
Sure, but nevertheless they would be eager to see its value raise again.
I think BTC and trading is not really the topic here (even if it's interesting). Of course every trader tries to sell more expensive than he has bought ...
Why are you so focused on small accounts ...
As I wrote in "My STEEM Vision.", the value of a (social) network is measured among others by the number of its users.
A rich pool of satisfied users would also make STEEM much more interesting for larger investors in the long run than it still is today, interesting to place advertisements read by many, to market products, to disseminate information.
The value of Facebook is also due to its large amount of users not because of - for example - superior technology.