I think we have in our Community great online marketer,
Steemit inc should benefit the most, so why they don´t pay a bounty to the marketer with goals like " Good PR", "Onboard Users" , "onboard Devs" ....
And i think its 100 Times cheaper as a bad reputation in puplic.
A press release is nothing special, i think from guest posts to Video marketing to onboard programms should bring the most value.