It wouldn't be so hard actually.

First launch an smt, token emission could be an ico or whatever. Ideally the initial setup would fund the internal market.

Then just setup a custom site (wordpress + steempress ? ;)) or a communities powered website (a website that uses the communities protocol). Add ads on top of it (ad provider can be whatever).

Buy tokens with the ad revenue to provide constant upward pressure, then track people who red the article thanks to some auto-login feature. (steem user logs in once on your website to subscribe to the reward program, then he gets tokens whenever he visits the site).

Then you can improve by checking your ad provider api and trying to see which readers bought you the most ad revenue to reward them more etc etc