„In my opinion, we cannot market Hive well if we do not know what the Value Proposition is. In my opinion, we cannot market Hive effectively if we do not know who our target customer is.“

Very good point. For me a big part of the value propositiob of Hive is that we own our content and its unmutable. But the target customer group for this is not very big. Most people haven‘t really thought about this fact.