I don't know about the whales...I don't think about the issue much. I find it's best to just stay in my lane and do my thing. Part of my thing includes this:

If we only make money and do not do good,

I have a small stake here, and never intend to sell. I hope Hive takes off because I'm leaving that stake to my son when the curtain finally goes down on my ability to blog. As for doing good: Even with my small stake, it's the best part of being here. If things are tough around the house (say, someone is sick) and stuff seems out of my control, I can always come here and try to do good. That gives me a charge. I have no control over anything, really, but here I can be a positive presence. I can upvote, reblog and make an uplifting comment. That may not matter, but on the other hand it may.

It's a big world out there. A universe so large it defies my imagination (which is really quite good), so I'm content to do the little things. That includes, as you say, doing 'good', here on Hive.