RE: The Science Of Event Marketing (The Sugar that Calls the Ant to Fest)

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RE: The Science Of Event Marketing (The Sugar that Calls the Ant to Fest)

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crypto.piotr in Project HOPE • 6 years ago

Absolutely interesting read. It's hard not to agree that Marketing is a very important factor, however most companies out there seem to act like they can do marketing themselfs - even without having experience.

And most of the time we end up seeing marketing as nothing but tons of spam. Or ads - bombarding us on daily basis.

because it involves buyers giving their time to attend your event and at such expect major satisfaction that will last for a very long time

very well said. After all those people are investing their time, and for many time is resource even more limited than money.

In other to get your audience and attendees to come out of their homes and come for your event, you need to make them see that you have entertainment they will not get if they were not present.

In other words: we need to understand our audience and ensure that they will see value in attending our event.

cc: @honarparvar - this post is probably something you would enjoy reading.

Upvoted already, have a great weekend buddy
Yours, Piotr

6 years ago in Project HOPE by crypto.piotr

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frederickbangs 6 years ago

@crypto.piotr i am really glad you were able to find time to read my post. Thank you for taking your time to read it.

And most of the time we end up seeing marketing as nothing but tons of spam. Or ads - bombarding us on daily basis.

This is true and that is why there is always a space for spam in emails. I am sure marketing was the beginning for the word spam although it often ends with good result.

In other words: we need to understand our audience and ensure that they will see value in attending our event.

While writing this, i remembered a friend invited me for a seminar i was going to get the same value for either i was physically present or i streamed online. I decided not to go since there was nothing exiting about going, i just stayed at home and streamed the event.