Incremental change happens slowly and there are many reasons why businesses won't be the first the put their head through the door.

I would suggest that one key element for an initiative like this is to identify and focus on a transformative opportunity that is not possible with current tech, this will accelerate showcasing the benefits. Something that is enabled by blockchain that is not possible without it.

What i experienced in my exploration into a blockchain business a few years ago is another challenge, people don't understand what you are doing. This affects funding, tech partner etc. So the key message here is timing is everything. If your idea is good, prepare and lie in the long grass until the right opportunity and timing are there.