Always ask this simple question! What the project try to accomplish to bring value to this world?
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Yeah, that's a good way to start with and I tend to look into project fundamentals and the problem they are gonna address but that's only when I gonna hodl that coin for a long term.
To my understanding, it's sort of bull run in DeFi projects and hodling doesn't make much sense to me. So I'm inclined towards projects that can create massive hype, good partnerships, huge listings and innovative marketing techniques ...in short, it all boils down to how the project market itself even though it delivers a duck! The only thing I need to master is when to make an exit in such a case ;)