Hello and welcome to all the readers.
Today in 'back to basics' we explore text ads
what is a text ad.
Text ad, is basically a one liner (25 to 30 characters), showcasing the offer to the user.
Catchy lines are generally used.
few examples -
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how do you create a text ad?
Setting up is very simple.
In the Traffic exchanges, Go to the text ads section.
add the text & the website URL (you can assign the URL of a lead capture page, if you are building your list)
and click on Add button to add it
then you assign a few credits / text impressions to it.
Some Traffic exchange's do manual check before approving the text ads, that fine as long as you follows the rules.
Traffic exchanges also support conversion of credits to text impressions.
Are text ads effective
Yes and No.
The text ad message needs to be eye catching.
The position of the text ads matter. Most of the times they are located in odd places.
The conversion rate also depends on the views it generates.
Text ads should be tracked to get better results.
Text ads without any click-through is waste of resources.
Things to be aware of
Text ad exchanges like google adwords have a better way to create ads
A title and 2/3 lines describing the opportunity
The ads has a better changes of been viewed and clicked, as more information is provided.
In Google search, text ads are displayed on the top of the searches.
Leadsleap has credit ads, similar to text ads, where you can define catchy titles, give a meaningful description, add images etc
Its a much better version of text ads.
They are effective and also have a good click-through rate.
To summarise,
text ads is a good resource to promote your opportunity or product.
Click-through rate may differ based on where it is positioned.
lead capture pages with text ads are also effective to some extend for building lists.
thank you for reading my post
see you tomorrow,
farhad
[imfarhad]
