Coca-Cola is the biggest non-technology company in the world. Their product is water with sugar and a bunch of other stuff mixed in. There is only 2 ways a product like this could end up becoming a global super brand. Either humanity collectively goes mad or the company starts doing some crazy good ads. I don't think I've consumed even a litre of these drinks in my life. I'm very proud of these choices I made as a child. Study the marketing and study what the stuff in a bottle of coke can do to your body.
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