Neil Patel has been in the business for such a great time. He knows what he's taking about. A lot of the time what not to do can even be more important that what to do. Here.s the list in short form:
- Outdated content
- Pages with thin content
- Excessive or irrelevant ads
- Automatically generated content
- Intrusive popups or interstitials
- Irrelevant internal links
- Duplicate content
- Links to spammy websites
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