Agreed. We need someone to build something that they believe in and think big picture about, think about the billions it could generate down the road instead of trying to make a couple thousand right of the bat.
Essentially what I think is going to happen is that we're going to have to wait for a lot of sub-par products to come out first. These projects will kick and scrape for every last user they can find. Then there will be a critical mass moment when someone realizes they can undercut those projects and give those users a way better deal. There will be a migration from the sub-par projects to the superior ones that don't leech off the product.
I imagine it will be a lot like what happened when the video game industry realized that free-to-play games are ironically a lot more profitable than forcing people to pay.