How marketing has changed on social media platforms

in #archon2 years ago

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Later this month our annual Marketing Summit is taking place and we’ll be looking at how pure marketing has changed online, and how successful companies are using contemporary marketing tactics.
According to a recent report by Forbes.com, less than 18% of marketers feel that social media has been beneficial to their business. The reasons that big businesses run paid advertising across multiple channels, and measure conversions by them, is mystifying. If your business isn’t using social media to promote your business or you haven’t figured out how to do it in a traditional way, then what excuse could you possibly have?