This in-depth program intends to explore the dynamics of tourism growth in nations with a large Muslim population and the challenges they face to grow the sector. By participating in this study you will learn to identify factors critical to the growth of the Islamic tourism sector and gain insights into how to create and market culturally relevant and environmentally sustainable tourist destinations.
Introduction to Islamic travel, culture, and education.
Characteristics of Islamic markets, especially the Muslim tourist.
Consumer awareness and learning related to Islamic travel.
Competition in the tourism industry.
Quality development in Islamic tourism.
Integrating Islamic